If you’ve been using traffic exchanges, safelists or other advertising platforms to promote affiliate programs, you already know the basic problem.

Getting people to click is one thing. Getting them to actually sign up is something else.

And there is an even bigger problem with sending those visitors directly to somebody else’s affiliate sales page. If they don’t buy or join, the visitor is gone. You don’t have their email address, and you have no easy way to continue the conversation.

That’s the idea behind my latest Evergreen Funnel Club campaign.

Here’s a video I made to talk you through it. In the video I explain why I created this particular funnel and why I continue to recommend the Prosperity Marketing System.

I also walk through the lead magnet, the opt-in funnel and how Evergreen Funnel Club members can take the campaign and rebrand it for their own business. The video explains the basic strategy too: use your advertising to build your list first, rather than relying on every visitor to make an immediate purchase.

I’ve created a complete lead magnet and follow-up funnel around the Prosperity Marketing System – one of the long-term programs I recommend through my Top5Programs.com blog.

The Prosperity Marketing System is designed around list building, downline development and the ability to promote the programs you choose, and it pays out 100% commissions on a $12 monthly recurring subscription.

But this campaign isn’t simply about promoting the Prosperity Marketing System.

It is about demonstrating a better way to use the traffic you’re already generating.

Stop Sending Traffic Straight to Affiliate Offers

That is the central message of the free guide.

When someone clicks an ad in a safelist or traffic exchange, the temptation is to send them directly to your primary affiliate program.

It seems like the quickest route.

Click the ad, see the offer, sign up.

The problem is that most people aren’t going to join the first thing they see. If you’re sending cold traffic directly to an affiliate page, you’re potentially throwing away a lot of those clicks.

A lead capture page gives you another option.

Instead of asking the visitor to buy something immediately, you offer something useful in exchange for their email address. Once they’re on your list, you can follow up, educate them and introduce your offer over time.

That’s exactly what I’ve done with my new Beginner’s Guide to the Prosperity Marketing System e-book.

The Lead Magnet

The guide introduces the Prosperity Marketing System and explains how the system works, including its flexible approach to promoting affiliate programs and its commission structure.

I’ve deliberately made it more educational than promotional.

The idea is to give somebody enough information to understand why a system like PMS can be useful, particularly if they’re already spending money or credits to generate traffic.

The lead magnet then becomes the first step in a much bigger funnel.

And this is where it gets interesting for Evergreen Funnel Club members.

The Complete Funnel Is Rebrandable

I’ve taken the guide and built the marketing system around it.

The funnel includes the lead capture page, the download page, the lead magnet itself and a fourteen-email follow-up sequence.

The emails gradually introduce different aspects of PMS rather than throwing the entire sales pitch at the subscriber in the first message.

One email talks about the recurring commissions. Another looks at the Owner upgrade. Another explains the flexibility of choosing the programs you want to promote. Other emails cover the primary business option and the ability to communicate with your downline.

The prospect gets time to understand the idea.

And that’s important.

A good funnel shouldn’t simply push somebody toward a sale. It should give you the opportunity to build a relationship with the person who clicked your ad.

You Can Import the Whole Thing

If you’re an Evergreen Funnel Club member with a Pro LeadsLeap account, you can use the Share Codes I’ve provided to import the funnel into your own LeadsLeap account.

LeadsLeap’s Share Code system is specifically designed to allow funnels and their associated elements to be shared and imported, with its Share Code Replacer also allowing values such as list IDs to be replaced during the import process.

Once you’ve imported the funnel you can make it your own.

You can rebrand the lead capture page.

You can edit the download page.

You can adapt the follow-up emails.

And you can replace the affiliate links in the ebook with your own links.

In other words, you’re not simply sending traffic to my funnel. You’re getting the building blocks of a complete campaign that you can adapt to your own business.

This Is What Evergreen Funnel Club Is About

This is really the reason why I created the Evergreen Funnel Club in the first place.

Building a funnel from scratch can take a surprising amount of time.

You need a lead magnet.

Then you need a landing page.

Maybe you want to add a thank-you or download page.

Then you have to create a series of email letters for your autoresponder.

Then you have to connect everything and test it.

And once you’ve finally finished, you still have to figure out how you’re going to promote your lead capture page.

The Evergreen Funnel Club takes a different approach.

I create the campaigns, build the components and provide the Share Codes and instructions so members can get them into their own Pro LeadsLeap accounts. The club currently provides ready-to-use rebrandable funnels, lead magnets, email sequences and setup guidance, with new campaigns added regularly.

The Prosperity Marketing System campaign is simply the latest example.

And There Is More Than Evergreen Funnels

The Funnel Club isn’t limited to lead magnets like this one.

I also create campaigns around new affiliate product launches, including WarriorPlus launches.

That gives you two rather different types of campaigns to work with.

An evergreen campaign can continue to be promoted month after month.

A launch campaign gives you something new to promote when a particular product is launching.

You can therefore build a marketing portfolio rather than relying on one single offer.

That’s a much more interesting proposition than constantly searching for something new to promote and then having to figure out how to build the funnel yourself.

Ready to Put It to Work?

You’ll need a Pro LeadsLeap account to use the Evergreen Funnel Club funnels. LeadsLeap is the platform on which the campaigns are built, and the Pro account provides the autoresponder, page-building, advertising and tracking tools that make the funnels work.

Once you’ve got that in place, you can import the Share Codes, add your own affiliate links, make the appropriate changes and start driving traffic to your new lead capture page.

And remember, this is just one campaign.

The Funnel Vault contains previous evergreen campaigns, while new funnels and launch campaigns are added over time.

Build the funnel once. Rebrand it. Drive traffic. Build your list.

That’s the Evergreen Funnel Club approach.

Join the Evergreen Funnel Club

Cheers!

David Hurley
#InspiredFocus