If you’re using safelists, traffic exchanges, Leadsleap ads, or any kind of free or low-cost advertising to promote your business, there’s one key rule that will help you get better results:

👉 Promote your lead capture page, not your sales or signup page.

Too many marketers make the mistake of sending cold traffic directly to a sales page. The result? Most of it bounces. People don’t buy on first contact. You lose the lead and any chance of following up.

Let’s look at a better approach to building your business.

Build Your List First

Use a lead capture page instead of a sales page. Your lead capture page is designed to do one thing: convert visitors into list subscribers.

Once someone’s on your list you have multiple opportunities to turn that subscriber into a customer:

• On the thank-you page (you can show a special offer right away)
• Through a follow-up email sequence
• Via broadcasts you send whenever you have something new or valuable to share

This is called back-end marketing and it’s where most of your sales will come from.

Where This Strategy Works Best

This approach works especially well on safelists and traffic exchanges where:

• People are scrolling quickly. They are not there to buy your offer but to accumulate ad credits
• You’re working with cold traffic
• You don’t have time to educate before pitching

Safelists, traffic exchanges, and banner exchanges are fast-moving ad platforms. People are clicking quickly, often just to earn credits. They usually don’t have time to read a long sales pitch and are probably not interested. They’re not in “buying mode,” they’re in “click-and-go” mode.

But a simple, curiosity-driven lead capture page is low-commitment. It only asks for a name and email address; nowadays, I only ask for their email address to lower the resistance to opting in even more. Hopping onto a mailing list is quick and easy to do. So even if they’re not ready to buy, they’re much more likely to opt in, especially if your headline grabs them or your free offer solves a pressing problem.

Once they’re on your list, you can follow up in a calmer, more focused space – their email inbox – where real decisions are made.

Is It Ever Okay to Lead with a Sales Page?

Yes, but only on platforms that give you space to build trust before you drop the link.

The best example? YouTube.

On YouTube, you can:

• Talk about your offer in depth
• Share a personal story
• Demonstrate a product or system
• Answer questions in advance

Then, in your video description, you can post:

• A link to your lead capture page
• A direct link to your sales page

This way, viewers can choose – and they’re far more likely to convert because they’ve just heard from a real person (you!) and understand what you’re offering.

The same is true of your blog. You can publish product reviews and product training posts and link directly to your sales page from your blog content.

If you want long-term results from your promotional efforts, think in terms of list-building first. Capture the lead, build the relationship, and then sell on the back-end.

That’s how smart marketers – like those inside the Evergreen Funnel Club – get consistent, growing results online.

Cheers!

David Hurley

#Inspiredfocus